Yippee-Ki-Yay Tree Pros!

Good Afternoon Legends!

We’re the ‘Die Hard’ of newsletters—cool explosions, iconic bad guys, and a hero who never quits. Whether it’s jumping from a skyscraper or walking barefoot on broken glass, we deliver every time. Yippee-ki-yay!

Side Note: Die Hard is ABSOLUTELY a Christmas Movie and don’t let anyone tell you otherwise.

Top 3 Reasons Why Die Hard is a Christmas Movie

1. It’s Set at Christmas
   The entire movie takes place during a Christmas Eve office party at Nakatomi Plaza. If it weren’t for Christmas, there wouldn’t even be a party.

2. Classic Christmas Music
   The soundtrack includes Christmas classics like "Let It Snow! Let It Snow! Let It Snow!" and "Winter Wonderland." Even the action scenes have jingly undertones.

3. Holiday-Themed Dialogue
   Iconic lines like "Now I have a machine gun. Ho-ho-ho" and Al Powell humming "Let It Snow" are steeped in holiday vibes.

Here’s what we have this week in 5 minutes or less:

1. Tree Industry Highlight - 35 Billion with a B

2. Growth Hack of The Week - Trees on Speed

3. Lessons in Branding - What’s Your Hot Pink Dumpster

4. Dad Joke of the Week

As of 2024, the U.S. tree care industry is valued at approximately $35.6 billion, reflecting a 3% increase from the previous year.

This growth is expected to continue, with projections indicating an annualized growth rate of 2.5% through 2025.

This steady expansion underscores the increasing demand for tree care services, presenting significant opportunities for business owners like you.

So that’s great and all but what does that mean for your tree business? OPPORTUNITY BABY! But growth won’t come automatically—it’ll go to the businesses that position themselves well. Keep it simple and focus on these three things in 2025:

1. Differentiate with Services
   As demand rises, competition will, too. You have two strategic options, depending on your business’s growth stage:

   • Broaden Your Offerings: If you’re established, consider adding specialized services like storm damage response, tree health assessments, or subscription-based maintenance plans. These can help you attract new customers and stand out in the market.

   • Focus on What You Do Best: If you’re in the early stages, concentrate on mastering one core service. Whether it’s tree removal, trimming, or stump grinding, becoming the go-to expert in your niche will build a strong foundation for your business.

   Both paths can help you differentiate—but success lies in choosing the one that aligns with your current stage of growth.

2. Invest in Marketing:
   With more people searching for tree services, your online presence needs to shine. Optimize your Google Business profile, collect glowing reviews, and make sure your website converts visitors into leads.

3. Streamline Your Operations:
   The businesses that handle increased demand efficiently will thrive. Automate estimates, missed calls, and follow-ups to stay ahead of the competition while saving time.

With the industry growing steadily, now’s the time to position your business for long-term success. Stay focused, stay sharp, and make the most of the opportunities ahead.

Growth Hack of the Week: Get Addicted to Speed!

Speed wins business. Studies show that responding to a lead within 5 minutes increases your chances of closing the deal by over 80%. Most tree service businesses take hours—or even days—to reply, giving you the perfect opportunity to stand out.

Here’s how to stay ahead:

• Set up an automated SMS (text) to acknowledge inquiries instantly and let leads know you’ll follow up shortly.

• Use tools like a website chatbot or missed-call text-back system to engage prospects immediately.

• Prioritize response speed over perfection—a fast reply builds trust and keeps leads from calling your competitors.

In 2025, it’s all about RESPONSE SPEED!

Free Tool to Help You Respond Faster: Google Voice

If you’re looking for a free way to improve your response time, try Google Voice. It lets you:

• Set up a dedicated business number.

• Get notifications for calls and messages on your phone or computer.

• Use quick reply templates to text leads back instantly.

Pair Google Voice with your email or website contact forms to ensure you never miss a lead. It’s a simple, no-cost way to stay ahead of the competition while keeping things professional.

Lessons in Branding: The Demo Diva Effect

In New Orleans, one woman turned demolition into a household name. How? With HOT PINK dumpsters. The Demo Diva, Simone Bruni, didn’t just haul debris—she built an empire by standing out in a crowded industry.

Her key move? She transformed something mundane (dumpsters) into an unmistakable symbol of her brand. Those pink dumpsters became conversation starters, drew attention from miles away, and stuck in people’s minds long after the job was done. Now all her equipment is hot pink and extremely recognizable.

What can tree pros learn from this?
I’m not telling you to paint all your shit HOT PINK but…..your trucks, yard signs, and equipment aren’t just tools—they’re moving billboards to help you stand out with:

• Unique Branding: Bold colors, memorable logos, or creative slogans.

• Consistent Design: Match your truck wraps, yard signs, and crew uniforms to create a cohesive look.

• Visibility: Place signs at every job site and invest in eye-catching truck wraps to turn every drive into an ad.

The takeaway? Be so memorable that customers can’t help but remember you—and recommend you. What’s your “bright pink dumpster”?

Dad Joke of the Week

Did you see Bruce Willis overdosed on Viagra?

That’s all for this week Legends! Until next time.