Reimagine Your Tree Business in 2025

Good Afternoon Legends!

We’re the ‘hot ex girlfriends’ of newsletters—crazy eyes, hot AF, and guaranteed to shake things up. Let’s channel that energy into big wins for your tree business this week!

Here’s what we have this week in 5 minutes or less:

1. Tree Industry Highlight - More Local Competition in 2025…Greeeaaaat

2. Growth Hack of The Week - Get Practical

3. Lessons in Branding - Death and Punk Rock

4. Dad Joke of the Week

Booming Industry: How to Outpace Growing Competition

The tree care industry is projected to grow steadily, reaching over $37 billion annually in the U.S. alone in 2025. While that’s great news for demand, it also means one thing: more competition. 

Here’s Four Practical Tips to Stay Ahead

1. Just Answer the DAMN Phone Man!

I know it’s hard especially if you work in the business but If you want to stay ahead of 90% of your competition, ensure you have a rock-solid phone answering and response system. Too many businesses drop the ball on this. Whether it’s you, your crew, or a virtual assistant, being reliable and responsive will win customers every time.

2. Own the First Page of Google

Getting found online is non-negotiable:

• Free Option: Focus on the Local Pack and Google Maps. Optimize your Google Business Profile with accurate info, photos, and reviews.

• Mid-Range Budget: Invest in PPC (pay-per-click) ads to show up at the top when customers search for tree services.

• Big Budget: Go all in with SEO (search engine optimization) to dominate organic search results for long-term visibility.

3. Brand Like a Pro

Your trucks, yard signs, and website are walking, standing, and digital billboards. Make them count. A memorable logo, professional design, and cohesive look will ensure people recognize and remember your business.

4. Prioritize Customer Experience

Customer service is F’N HARD man and dealing with the public can be brutal. The beauty of a tree service business is that it’s fairly linear: the customer wants a tree removed; you do it; they’re happy. Unlike other service industries with endless moving parts, tree care is pretty straightforward. Make their experience seamless by:

• Setting proper expectations.

• Communicating clearly.

• Leaving the property spotless.

Growth Hack Of The Week: Use a Missed Call Text-Back Service

Missed calls can mean missed opportunities—but you don’t have to let them slip away. With tools like Timbrr’s Automated Text-Back System, you can ensure potential customers feel heard, even when you can’t pick up the phone.

Here’s how it works:

• When a customer calls and you’re unable to answer, they receive an immediate text like:
  “Hi, this is [Your Business Name]! Sorry we missed your call. I’m a virtual assistant trained to help. What can I do for you today?”

• From there, the chatbot—trained specifically on your business—guides the customer through your sales process. It can:

  • Collect details about their request.

  • Share estimated pricing or service options.

  • Schedule an onsite consultation.

Why this works:

• Saves You Time: While you stay focused on the job, the bot handles inquiries and keeps the process moving.

• Captures Every Lead: No customer gets left behind, even when you’re busy.

• Keeps You Professional: Quick, automated responses show customers you’re organized and reliable.

Punk Rock and Death: Rethinking Your Tree Business Branding

Let’s talk about Death…Liquid Death, the water company that made drinking water feel Bad Ass!.

They took the most basic product—water—and gave it a branding overhaul with edgy cans, dark humor, and a tagline that dared to say, “Murder Your Thirst.” What’s more, they didn’t just brand it differently; they built a movement. Their merch is as coveted as their water, and they’ve transformed something as ordinary as hydration into a lifestyle.

That’s cool but what does that have to do with my tree business?

Now, let’s look at Tree Punk by Honey Brothers. They took the unassuming world of arborist gear and gave it a 1970s punk makeover. Inspired by rock legends and counterculture, their brand broke away from boring, utilitarian designs and embraced something edgy and vibrant. The result? A product line that stands out and connects emotionally with its audience.

For your tree business, the lesson is clear: you don’t have to go full “punk” or “death wish,” but you do need to think differently about your brand.

How to Apply This:

1. Shake Up the Visuals: Could your trucks have graffiti-inspired wraps? Maybe your uniforms stand out with bold patterns or slogans.

2. Build a Brand Personality: What vibe represents your business? Rugged and adventurous? Funny and approachable? Find your voice.

3. Sell More Than Just a Service: Build a culture around your business. Use humor, boldness, or storytelling to create an identity that customers want to talk about.

Liquid Death and Tree Punk prove that even “boring” industries can stand out with daring branding. How will you make your tree service business unforgettable?

Dad Joke of The Week

Why can’t you hear a pterodactyl going to the bathroom?

That’s all for this week Legends! Until next time.