📝 How to Get Leads Fast in 2025

Hello Legends! Happy New Year!

We’re the ‘First Guy to Pass Out at the New Year’s Party’ of newsletters—bold start, questionable finish, but everyone remembers us.🥂

📬 Here’s what we have this week in 5 minutes or less:

• Industry Insight: The fierce competition in tree services and how Timbrr's Instant Estimate Tool can give you a 24/7 sales team.

• Growth Hack #1: Target neighborhoods by income with BestNeighborhoods.org for smarter door hanger campaigns.

• Growth Hack #2: Use State DOT Traffic Data to place yard signs in the busiest areas and maximize visibility.

• Branding Lesson: The story of Obey Clothing—how guerrilla marketing can turn stickers into an empire.

• Dad Joke of the Week: Because even guerrilla marketers need a laugh.

Let’s dig in. 🌳🔥

1️⃣ Industry Insight: The Competitive Jungle of Tree Services in 2025

📊 The Reality Check:

• Thousands of new tree service businesses are expected to start across the U.S. in 2025.

• 70% of customers go with the first business to respond.

• The average lead cost exceeds $100, making every lost lead a financial gut punch.

• Homeowners are increasingly turning to local searches on Google to find tree services, with 46% of searches having local intent.

🚨 Why This Matters:

Tree service is a local-first business, and competition is about to get even tighter. Think about it: every new tree service truck you see on the road isn’t just another vehicle—it’s another competitor gunning for the same leads.

Here’s the kicker: The average tree service customer doesn’t have a preferred company in mind when they start searching. That means every Google search, every phone call, and every door hanger is an opportunity to win their business—or lose it to someone else.

But standing out isn’t just about showing up—it’s about showing up first and showing up better than everyone else. And in a world where attention spans are shorter than ever, your marketing needs to be instant, seamless, and impossible to ignore.

🚀 Your Secret Weapon: Timbrr's Instant Estimate Tool

When every tree service looks the same on Google, and every yard sign is fighting for attention, you need a way to stand out and make it easy for customers to say yes.

• QR Codes Everywhere: Door hangers, yard signs, truck wraps, and even your team uniforms—everything should lead to your Instant Estimate Tool.

• Custom Campaign Tracking: Every QR code can have a unique campaign tracker, so you’ll know exactly which marketing material brought in the lead.

• 24/7 Sales Team: Whether it’s 2 AM or a Sunday afternoon, your Instant Estimate Tool keeps working even when you’re off the clock.

• Low Barrier to Entry: Customers scan a code, get an estimate, and book—no awkward phone calls, no long wait times.

🪓 Takeaway:

Your marketing materials aren’t just pieces of paper or signs—they’re salespeople that never take a lunch break. Every flyer, door hanger, and yard sign should have one goal: make it easy for customers to take action right now.

🔥 Pro Tip:

Test different QR code campaigns. For example:

• Door Hangers: “Scan for an Instant Estimate on Tree Removal!”

• Yard Signs: “Got a Tree Problem? Scan Me for Help!”

• Truck Wraps: “Instant Estimates, Instant Answers—Scan Here!”

When you turn every piece of marketing into a mini sales funnel, you’re not just advertising—you’re building a machine that works for you every hour of every day.

2️⃣ Growth Hack: Smarter Door Hanger Campaigns with BestNeighborhoods.org

🛠️ What It Is:

• A free tool that shows neighborhood income data and demographics.

• Helps you pinpoint areas where your services are most likely to convert.

🚀 How to Use It:

1. Find neighborhoods with higher average incomes for premium services.

2. Create location-specific campaigns with QR codes leading to your Instant Estimate Tool.

3. Drop door hangers in clusters for better visibility and repetition.

🪓 Takeaway: Don’t waste time blanketing every neighborhood. Use data to focus on the areas where people are most likely to buy.

🔥 Pro Tip: Track QR scans from different neighborhoods to refine your targeting strategy further.

3️⃣ Growth Hack: Yard Signs That Actually Work

🛠️ What It Is:

• State Department of Transportation (DOT) websites show traffic count data for local roads.

• Helps you identify the busiest intersections and streets for yard sign placement.

🚀 How to Use It:

1. Place yard signs in high-traffic areas (think stoplights, busy intersections, school zones).

2. Accept that some signs will be removed by cities or individuals—budget for replacements.

3. Use unique QR codes for each yard sign campaign.

🪓 Takeaway: Yard signs aren’t about permanence—they’re about impact. Place them where they’ll be seen by the most people, even if they don’t stay forever.

🔥 Pro Tip: Go bold with your signs—big text, bright colors, and a crystal-clear call-to-action.

4️⃣ Branding Lesson: Obey Clothing — Stickers That Built an Empire

🎨 The Story:

Obey Clothing started as a street art campaign by Shepard Fairey. He plastered cities with mysterious stickers featuring André the Giant’s face and the word “Obey.”

• The campaign wasn’t flashy or expensive—it was consistent, bold, and impossible to ignore.

• The stickers sparked curiosity, and that curiosity turned into a brand with global recognition.

🚀 Tree Service Takeaway:

• Your version of an Obey sticker could be yard signs, truck wraps, or even quirky door hangers.

• The goal isn’t to blend in—it’s to stand out.

• Don’t be afraid to be bold, be repetitive, and own your space.

🪓 Takeaway: Guerrilla marketing isn’t about budget—it’s about creativity and consistency. Your truck, yard signs, and door hangers should be impossible to ignore.

🔥 Pro Tip: Design a memorable graphic or tagline for your materials. Something people will remember, even if they only see it once.

5️⃣ Dad Joke of the Week 🦍🌳

Why did the gorilla start a tree service company?

🎯 The Bottom Line: Lead Generation Doesn’t Have to Be Complicated

1. Optimize Every Marketing Material: QR codes are your 24/7 sales team.

2. Use Data to Plan Drops: Don’t waste door hangers—target high-income neighborhoods.

3. Think Strategically About Yard Signs: Place them where traffic flows, and don’t sweat a few lost signs.

4. Embrace Bold Branding: Your version of Obey could be a sticker, truck wrap, or unforgettable yard sign.

🔥 Challenge for This Week:

• Add a custom QR code to one piece of your marketing material.

• Identify one high-traffic road and place yard signs there.

Small moves, big wins. Guerrilla marketing isn’t just for street artists—it’s for tree service pros who want to grow big in 2025. 🌳🚀

That’s all for this week Legends!