🌟 Grow Big in 2025: Part 2

Hello Legends!

We’re the “Over-35 New Year’s Party” of newsletters—buzzed by noon, in bed by nine, and still waking up feeling like a champ. 🎉🍾

Here’s what we have this week in 5 minutes or less:

1. Industry Insight 1: Because your Google profile isn’t going to optimize itself—and neither is your bank account.

2. Industry Insight 2: Every missed call is basically a love letter from your wallet saying, ‘Please, stop ignoring me.

3. Growth Hack 1: Small tweaks, BIG results.

4. Growth Hack 2: Automation isn’t lazy—it’s smart.

5. Branding Lesson: Because sometimes it’s not about being the best—it’s about showing up fast and not screwing up.

6. Dad Joke of the Week: Because every good newsletter deserves a groan-worthy punchline.

1️⃣ Industry Insight: The Power of Google Business Profiles

📊 Key Stats:

• 46% of all Google searches have local intent.

• Businesses with complete Google Business Profiles are 2.7x more likely to be seen as reputable.

• Customers are 50% more likely to buy from businesses with complete profiles.

• 78% of mobile local searches lead to a purchase within 24 hours.

🚀 Why This Matters:

Your Google Business Profile (GBP) isn’t just a listing—it’s your reputation. Think of it as your dating profile for customers: good photos, honest details, and no awkward surprises when they show up in person. If you do this right, chances are you’re gonna score!

• If your info is incomplete, outdated, or inconsistent, customers are skipping you.

• A polished GBP can turn researchers into paying customers.

✅ Quick Wins to Optimize Your GBP:

• Update All Info: Ensure hours, phone numbers, and location pins are accurate.

• Add Fresh Photos: Include team photos, trucks, and completed jobs.

• Weekly Updates: Post weekly content—recent projects, promotions, or tips.

• Review Responses: Reply to every single review, good or bad.

👉 Action Step: Take 15 minutes today to update your Google Business Profile and add one new post.

2️⃣ Industry Insight: Why Phone Calls Still Rule

📊 Key Stats:

• 40% of home service consumers who call from search make a purchase.

• 18% of calls go unanswered on weekdays, and 41% on weekends.

• Phone calls convert 10-15x more revenue than web leads.

• Callers convert 30% faster than web leads.

🚀 Why This Matters:

Your phone isn’t just ringing—it’s ringing with opportunity.

• Every missed call is a missed paycheck.

• Customers calling from search are ready to buy now—not “sometime later.”

✅ Quick Wins to Improve Call Management:

• Set Up a Text-Back System: Miss a call? Send an automated text:
  “Thanks for calling [Your Business Name]! We’re on a job but will call back soon. What can we help with?”

• Dedicated Call Answering Pro: Assign one team member to focus on answering calls during peak hours.

• Use Call Tracking: Identify peak call times and track lead sources for better results.

👉 Action Step: Test a text-back solution today and set up call forwarding during off-hours.

3️⃣ Growth Hack: Supercharge Your Google Business Profile

🔧 Quick & Free Optimizations:

• Add 5+ high-quality photos every month.

• Use Google Business Posts weekly (e.g., tips, discounts, updates).

• Ask every happy customer for a Google review with a direct link.

💡 Pro Tip: The businesses with the most recent updates often rank higher in Google local searches.

4️⃣ Growth Hack: Never Miss a Call Again

📲 Simple Tools to Save Time:

• Use automated text-back tools (e.g., missed-call autoresponders).

• Track incoming calls with call analytics software.

• If you’re out in the field, use a virtual receptionist service for peak hours.

💡 Pro Tip: A simple text-back can turn a missed call into a booked job.

5️⃣ Branding Lesson: Domino's 30-Minute Guarantee

Fast Response Wins Every Time.

• Domino’s made billions by promising a 30-minute delivery guarantee.

• It wasn’t about being the best pizza—it was about being the most reliable.

Tree Service Takeaway:

• If customers trust you to answer the phone and show up on time, they’ll choose you over the competition—EVERY SINGLE TIME!

• Speed and reliability beat discounts every day of the week.

🔥 The Bottom Line: Take Action Now

1️⃣ Optimize Your Google Business Profile: Keep it polished, updated, and active.
2️⃣ Answer Every Call: Use text-backs, call tracking, and dedicated call answering to stop losing leads.
3️⃣ Be Fast and Reliable: Show up, follow up, and keep your promises.

👉 Challenge This Week:

• Post 1 update on your Google Business Profile.

• Set up a missed-call text-back system.

Small actions = Big wins. Let’s grow big in 2025. 🚀🌳

📞 Dad Joke of the Week:

Why did the phone get glasses?

That’s all for this week Legends! Until next time